Morais Leitão announces a fundamental strategic evolution to consolidate its leadership position in the Portuguese legal sector: the transition to a multidisciplinary firm of professionals, adding to its legal DNA a new offer of technology-based solutions.
As part of this evolution, Morais Leitão is introducing a new business model, ML Tech and Knowledge, which complements its legal services with expertise in technology consulting and development, management consulting and artificial intelligence. This model is characterised by the articulation of four key factors: client focus, legal knowledge, innovation and digital transformation, and a one-stop shop with differentiated values.
The creation of ML Tech and Knowledge represents a milestone in Morais Leitão's innovative positioning, adding advanced technology and management skills to the firm's recognised legal services. This development responds to market challenges and client needs, and strengthens the firm's competitive position.
Carlos Eduardo Coelho, Director of Innovation and Knowledge and now also Industrial Partner, will be responsible for leading the consulting and technological development services. Carlos, who has been with Morais Leitão since 2014, has a solid track record in management and innovation processes in law firms and is a key figure in this transformation.
With this strategy, Morais Leitão is strengthening its vitality and sustainability. We are committed to an efficient, client-focused culture, integrating advanced technologies into legal services in a competitive and innovative way, supported by highly specialised multidisciplinary teams.
For Martim Krupenski, Managing Partner of Morais Leitão, "our firm has always been a pioneer in the innovation of legal solutions, but today it is also a pioneer in Portugal in the integration of technological services into legal practice. This change represents an evolution in the very culture of providing legal services: the expertise and legal knowledge of excellence are now enriched with layers of technology and artificial intelligence. We haven't changed our essence, but we want to take client service to a new level. Multidisciplinary collaboration is not just a response to the market, but a strategic opportunity to combine the best legal skills with the most advanced innovations in the sector in terms of technology and data analysis.
Carlos Eduardo Coelho added: 'This transformation is an exciting challenge and a unique opportunity to consolidate Morais Leitão's position as a benchmark for innovation in the legal sector. Since I joined the firm, we have focused on technological development as a strategic pillar to improve the efficiency and quality of the services we provide to our clients. One of my priorities has been internal and operational organisation, with a focus on automated processes. As a partner, I am committed to sharing this vision with our clients and the industry itself, leading multidisciplinary teams and developing solutions that combine technology, consulting and legal expertise. The future of the legal profession undoubtedly lies in this integrated approach.
